Details about the 2022 Malt Cup coming soon!
The Malt Cup is the only competition of its kind and gives maltsters the opportunity to receive valuable feedback on their malt products.
However, it’s more than just an opportunity to win a medal. The benefits to all who enter are quite substantial!
- All samples entered to receive a malt COA report from Montana State University’s Barley, Malt, & Brewing Quality Lab. This alone is a $75 value return for participation.
- Entrants also get a full report of all entry COAs for categories that they enter. This is given with blind codes so entries can be found and compared to the rest of the group (Note: All entries remain anonymous.).
- Entries passing the scrutiny of round one go on to sensory evaluation. These samples are sent around the country to industry professionals including maltsters, brewers, distillers, researchers, and Master Cicerones. Judges evaluate malts in replicate via DraughtLab. A comprehensive sensory report is then generated for each of these malts and provided to entrants post-competition!
- Should an entry make it to the third round, Best of Show, entrants receive additional feedback from industry judges as they examine malts in consideration of both sensory and quality data.
Nowhere else can are maltsters able to get this level of feedback for their malt. Everyone is a winner in this competition – and some get some bragging rights to boot!
“I really think this gives credibility to the products that we are making. It elevates our operation and excites customers by using the best raw materials for their own operation. We have seen an increase in sales related to our winning products but most importantly it secures a level of trust between partners. We have something tangible to prove that we are making the best products we can. The Malt Cup truly excites me to achieve more and challenge us to make the best products we can.”
~ Mike Meyers, Root Shoot Malting
“As a relatively young malt house in the Southeast, we believe the ability to showcase a medal from the 2019 Malt Cup afforded us a newfound credibility in potential customers’ eyes. We are humbled by the opportunity to amicably compete alongside the many talented malt houses in this guild.”
~ Mark van Wagenberg, Carolina Malt House
“I see the true benefits in ongoing malt quality testing and the Malt Cup gives us unique comparative analysis which is the value of the competition. Winning is nice but the value is in the data comparison and a sense on how we are doing among our peers regardless of who that peer actually is.”
~ Sebastian Wolfrum, Epiphany Craft Malt