The Craft Malt Certified Seal allows brewers and distillers to communicate their use of and support for distinctive, locally produced raw materials.
About the Craft Malt Certified Seal
The craft beer and spirits markets continue to be a dynamic environment for producers and retailers to navigate. As craft malt grows in popularity across the nation breweries and distillers are incorporating more of these products into their flagship brands and major seasonal releases. This incorporation typically adds additional cost to produce but yields a unique, flavor differentiated product with additional marketing opportunities.
This situation presents a marketing opportunity to build on value by connecting local agriculture to the individual brewery, and to the drinker. This connectivity story mirrors the work done by farmers’ markets and “farm-to-table” dining establishments across the nation.
Already committed? Go directly to registration: Register
Meet some of our participating Craft Malt Certified Partners
How to Utilize the Craft Malt Certified Seal?
First, you must be a member!
To use the Craft Malt Certified seal, a brewery or distillery must maintain membership in the Craft Maltsters Guild as an ‘Individual Brewery or Distillery’ or ‘Allied Trade’.
Membership tiers and benefits can be found on our Membership page.
Go directly to Registration: Register
Member Malthouses of the Craft Maltsters Guild will initiate the licensing process for the brewery or distillery. All parties will agree to a set of guidelines and utilization standards that will be reviewed on an annual basis.
The following Craft Malt Certified seal utilization tiers are available.
Certified Brewery – Any brewery who purchases more than 10% of their malt (by weight) from a Member Malthouse.
Certified Beer – Any specific beer that sources more than 10% of the malt (by weight) from a Member Malthouse.
Certified Distillery – Any distillery who purchases more than 10% of their malt (by weight) from a Member Malthouse.
Certified Spirit – Any specific spirit that sources more than 10% of the malt (by weight) from a Member Malthouse.
A brewery or distillery in the seal program has the option to use only one or a combination of these seals. For example, smaller brewers who use at least 10% craft malt across their entire beer production would qualify to use the Certified Brewery and Beer seals. For larger regional breweries who may find it harder to hit the 10% craft malt target in their overall malt purchases, the Certified Beer seal provides the opportunity to designate a specific beer as containing at least 10% craft malt in the product’s ingredients list. This situation would also apply to a spirit distilled with 10% or more craft malts.
Still have questions? Watch this recording of a webinar we hosted about the Craft Malt Certified seal program on May 14, 2020.