The North American Craft Maltsters Guild is excited to announce its Craft Malt Certified Seal that will allow brewers and distillers to communicate their use of and support for distinctive, locally produced raw materials.
About the Craft Malt Certified Seal
The craft beer and spirits markets continue to be a dynamic environment for producers and retailers to navigate. Craft malt continues to grow in popularity across the nation with both large- and small-scale breweries and distillers incorporating these products into their flagship brands and major seasonal releases. This incorporation typically adds additional cost to production but yields a unique, flavor differentiated product with additional marketing opportunities. These marketing opportunities build the value proposition by connecting local agriculture to the individual brewery, and to the drinker. This connectivity story mirrors the work done by farmers markets and “farm-to-table” dining establishments across the nation.
What Defines a Craft Malthouse?
The North American Craft Maltsters Guild defines a craft malthouse as an independent, relatively small-scale producer using locally sourced ingredients:
- Craft malthouses produce between 5 metric tons (5.5 US tons) to 10,000 metric tons (11,000 US tons) each year
- Over 50% of grains are grown within a 500-mile radius of the craft malthouse
- The craft malthouse must be independently owned by a 76% majority of ownership
How to Utilize the Craft Malt Certified Seal?
Member Malthouses of the Craft Maltsters Guild will initiate the licensing process for the brewery or distillery. Find a current list of Craft Maltsters Guild Member Malthouses here.
To use the Craft Malt Certified seal, a brewery or distillery must maintain membership in the Craft Maltsters Guild as an Individual Brewery or Distillery or Allied Trade member level. For more information on the benefits of being a Craft Maltsters Guild member or to join, visit our Membership page.
All parties will agree to a set of guidelines and utilization standards that will be reviewed on an annual basis.
The following Craft Malt Certified seal utilization tiers are available:
Certified Brewery – Any brewery who purchases more than 10% of their malt (by weight) from a Member Malthouse.
Certified Beer – Any specific beer that sources more than 10% of the malt (by weight) from a Member Malthouse.
Certified Distillery – Any distillery who purchases more than 10% of their malt (by weight) from a Member Malthouse.
Certified Spirit – Any specific spirit that sources more than 10% of the malt (by weight) from a Member Malthouse.
“This seal marks an exciting development for our organization” states Board President Brent Manning. “Craft beverage consumers are becoming savvier about their purchasing decisions and the seal will serve a guide that helps them support locally-sourced products.”