Ian Goering, Director of Operations at Maine’s Blue Ox Malthouse, will kick off RadCraft’s #CraftMarketing workshop series in 2026! Join us for The True Cost Of A Pint on Friday, January 23 at noon mountain time for this live discussion, or register to watch thereafter.

This presentation explores the emerging challenges and uncertainties shaping the future of malt, with a particular focus on how pricing reverberates through every level of the supply chain. We will examine the economics of malting barley, its influence on beer production costs, and how malt pricing ultimately appears at the pint level. From there, we’ll trace how those consumer-facing prices reflect back on the farmer, the long-term viability of barley production, and the sustainability of the brewing industry itself. Attendees will gain a clear understanding of the interconnected pressures on growers, maltsters, breweries, and consumers— and how greater support for barley cultivation carries real implications for cost, resilience, and the future of beer.

RadCraft’s #CraftMarketing workshops are virtual, live discussions with experts on marketing your craft beverage brand. Each year, we choose specialized topics for these workshops based on FAQ that we receive from our partners and friends in the malting, brewing, and distilling industries. Beverage professionals of all kinds, especially those who sell and market products, are encouraged to register.

Registration costs $15 per company. More than person from your company is welcome to participate with this same registration link, at no additional cost.