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[Member Webinar] You Sell Quality. Now How Do You Measure It?

November 11, 2021 @ 3:00 PM - 4:00 PM

As a craft maltster, your business objective is to produce and sell high-quality products for your customers. But exactly how do you measure quality? In this webinar, you’ll learn how to apply approachable tasting methods and industry tools like the Hot Steep Method and Malt Flavor Maps™ to drive production decisions throughout your brand’s lifecycle. Whether you’re just getting started or already have a panel, this workshop will provide you with the best practices that will help refine and improve any sensory program.


Lindsay Barr is the CSO and Founding Partner of DraughtLab Sensory Software where she works with food and beverage companies to apply tasting data to inform Product Development and Quality Control. Lindsay got her start at New Belgium Brewing Company as the Sensory and Consumer Research Specialist. For five years, she served as the chair of the American Society of Brewing Chemists Sensory Committee where she co-authored seven new globally adopted sensory evaluation techniques. She holds a B.S. in Biochemistry and Molecular Biology from the University of New Mexico, and a Masters in Food Science and Technology from the University of California, Davis. With DraughtLab, she’s published numerous industry-standard lexicons, including the Beer Flavor MapTM, and is continuing to develop tools that make the world a more delicious place.

Registration is free for Craft Maltsters Guild members & $20 for non-Craft Maltsters Guild members.


Webinars take place using Zoom, a web-based platform. Access to high-speed internet is necessary to fully participate – and a headset with a microphone is recommended. A confirmation email containing Zoom Meeting details will be sent to you after you’ve registered.

Have questions? Please contact Guild ED, Jesse Bussard at [email protected].


November 11, 2021
3:00 PM - 4:00 PM
Event Category:


Virtual Event


Craft Maltsters Guild
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