The third annual Craft Malt Week will take place September 11-17, 2022. This week-long event highlights the deep and meaningful connection between local agriculture and craft beverage through special events and social media spotlights. Maltsters, farmers, brewers, distillers, and craft malt enthusiasts are invited to join in on this yearly celebration of local grains. Here are five ways to get involved in #CraftMaltWeek2022.
Make A Beer or a Cocktail
Craft a beer recipe or a cocktail to showcase craft malt on your menu during Craft Malt Week.
Host an (Online) Event
In past years, maltsters have offered virtual and in-person tours, planned tap takeovers and special beer tappings with their brewery partners, and hosted craft malt education events in their facilities. The possibilities are endless!
Watch these virtual malthouse tours from our friends at Admiral Maltings, West Branch Malts & Distillery, and Maltwerks for inspiration. Then, submit your Craft Malt Week events on our online event calendar to be featured.
Why not use Craft Malt Week as an excuse to collaborate with craft malt-loving neighbors and friends? Extend the message by planning your collaboration day during Craft Malt Week and posting about it in the future!
Post on Social Media
Tell us about why craft malt is important to your company! Perhaps you’re a member of the Craft Malt Certified Seal program? If so, you have a story about why using local ingredients contributes to your unique flavors or company mission. Use Craft Malt Week as an opportunity to contribute an educational article about craft malt to your audience. There are many to pick from on our news page.
Share these posts, and details about your events and collaborations, during Craft Malt Week with the hashtag #CraftMaltWeek2022— and don’t forget to tag @craftmalting on Instagram, Facebook, and Twitter.
Tell the Press
Got a Craft Malt Week event that you want to invite local media to attend? Use this media alert template to get the word out! You can also use other earned media opportunities— like newspaper articles or podcast appearances as examples— to promote Craft Malt Week. Here’s a great example on Beer Sessions Radio.
If you have questions about Craft Malt Week or what kinds of offerings your company can contribute to the event, contact Guild Executive Director Jesse Bussard at [email protected].