The Craft Malt Certified Seal: Incorporating Craft Malt Into Marketing

“People don’t buy what you do, they buy why you do it.” – Simon Sinek  The Craft Malt Certified™ Seal program is the first of its kind, designed to offer recognition to breweries or distilleries sourcing 10 percent or more of their grain from craft maltsters. The Seal Program provides an opportunity for product differentiation…

Member Highlight: Thornton Distilling Company, Maker of Dead Drop Spirits

Our next member highlight takes us to Thornton, Illinois where a time-honored local brewery building now houses a distillery that’s making history by distilling European heirloom grain grown in Indiana. We asked Thornton Distillery’s Head Distiller Ari Klafter about their origin story and about his passion for peated malt. Here’s what he had to say.…

Craft Malt Certified Seal achieves milestone moment with 100 brewery and distillery partners

Bozeman, MT (October 27, 2020) – The Craft Maltsters Guild’s Craft Malt Certified Seal program achieved a milestone moment in September 2020. The program now boasts over 100 brewery and distillery participants. Unveiled in 2019, the Craft Malt Certified Seal is designed to highlight breweries and distilleries using 10% or more craft malt in their…

The Craft Maltsters Guild Announces Its Certified Craft Malt Seal

The North American Craft Maltsters Guild is excited to announce its Certified Craft Malt Seal that will allow brewers and distillers to communicate their use of and support for distinctive, locally produced raw materials. The seal will be officially unveiled on Craft Malt Day on Friday, September 13, 2019, at events across the country. The…